Great observation and I agree with your statement that to achieve adoption of crypto, then regular marketing channels will need to be utilized, however when you suggested that crypto needs truly independent media platforms, I feel this may be unrealistic.
I only say this because to further create an independent media platform, to get adoption of this platform there would have to be the use of conventional marketing using existing media platforms, as a way of gaining traction. Which in its self wouldn’t become truly independent?
I feel that for crypto to achieve adoption and thrive, it must achieve a number of tasks:-
Such as breaking away from Bitcoin… now by this, I mean that in the current market, the price of cryptocurrencies are dominated by the price fluctuations of bitcoin. As the majority of people are introduced to cryptocurrency by the curiosity and potential of making a ‘buck or two’ within the market. Then through further research find projects and begin to support the ideologies of different cryptos. So the biggest advertisement, I feel would be the price of ADA becoming independent of Bitcoin and driving its self, this would bring a large number of people in the community just out of curiosity alone.
- This potentially could be achieved by the continual drive and potential of Cardano and the fantastic work going on within IOHK, Emergo, and now the full co-operation of the Cardano Foundation.
Secondly I feel that to allow crypto to thrive, we there must be some understanding and agreement within the community to identify news that is potentially false “fake news”… I hate this phrase but unfortunately its true. Now I do not believe in censoring news, even if said news is fake, but to invest into some form of system or education that gives consumers a tool to allow them to distinguish between genuine news/ media and media that is false. I feel that there is a massive negative stigma around the cryptocurrency world building for people who are outside looking in, created by the volumes of news claiming you can “make your fortune” in crypto.
- This I feel may be achieved by many different positive marketing campaigns and educational events highlighting the massive potential and quality of work being done not only here at Cardano but in the crypto space!
Also a further point to add is that Charles isn’t focused on the marketing and uptake of Cardano at the moment but solely on creating a sustainable, scalable and interoperable currency that will be ADA, so when he achieves these goals, I believe the main focus will switch and, they will be focused on achieving adoption
I fully believe in crypto and give my full support to Cardano, however, I do believe that the simplest and best way to achieve adoption, is together. And for each community member to explain in basic terms to even just one family member or friend the benefits of crypto, and remove this stigma of ‘Bitcoin is the only crypto’ and provide a small education about crypto. If this could be achieved then Cardano would soon take off!