The more blockchain networks are ready for mass adoption, the more community members will ask how to help projects get more people interested in and using them. People don’t care about technological details or decentralization. Even the majority of the population doesn’t think that fiat money is a problem that needs to be solved through cryptocurrencies or that replacing fiat money with cryptocurrencies will solve a country’s specific problems. How to present Cardano, which is one of many other projects? From our point of view, it is time to show people how to solve specific problems and convince them of the benefits of moving to the blockchain. Within a few years, blockchain technology will be ready for mass adoption and disruption in many industries. The existence of technology does not necessarily mean that anyone will use it. The hardest step for Cardano will be to break into a real business. This essentially means disrupting current services and replacing or integrating with server-based applications. For this to happen, the people must demand it and the current gatekeepers must agree with the change. It makes sense to convince ordinary people of the opportunities Cardano offers, but alongside that, it is important to debate with businesses and governments.
TLDR
DeFi is the best marketing for decentralization as it creates an alternative to existing financial services. Adoption by states and business is also important. Cardano has been adopted by the government in Ethiopia to build a decentralized identity and by Fortune 500 company Dish. Working use cases is also great marketing. Definitely better for the mass population than boring explanations of technological details.
This article was prepared by Cardanians with support from Cexplorer.
Read the article: https://cexplorer.io/article/what-will-make-cardano-more-interesting-to-people
2 Likes
Youre 100% correct on this one. How this will unfold will see in next two years. My todays fee free advice to Cardano is - stop living in future, the problems are here and now, and system is not in place and ready yet to solve them for Cardano. Create groups, to solve pressing problems or wait for those problems to kick Cardanos buteks sooner or later. Pay those people, hire Jaromir and other devoted perspective members, make offers! Its just a feeling that Cardano will fall asleep and wake up in nuclear holocaust 
2 Likes
I suggest stopping working behind the scenes, being more active, and being willing to gain exposure to the non-Cardano community.
It’s surprising that in blockchain events, less than 1% of people are working on Cardano (based on my personal experience in these events). It’s quite frustrating to promote Cardano in such a scenario in which the Cardano Foundation and core companies like Emurgo don’t care about reaching more and more users.
2 Likes
". How to present Cardano, which is one of many other projects? From our point of view, it is time to show people how to solve specific problems and convince them of the benefits of moving to the blockchain. Within a few years, blockchain technology will be ready for mass adoption and disruption in many industries. The existence of technology does not necessarily mean that anyone will use it. The hardest step for Cardano will be to break into a real business. "
Two decades there was a popular book on investing called “The Gorilla Game.” It described a process in which companies that established their product as the standard upon which everyone was locked in would became the dominant player in their market. Think IBM with mainframe computers, or Microsoft with desktop computer operating systems. The book has fallen out of favor, probably because the whole gorilla concept was subsequently overhyped and misused. And because of the dotcom bust.
However, the problem Jaromir has outlined above tracks with something that book called “crossing the chasm.” You have to get from the early adopters, who are game to try anything, to the early majority.
One thing I think Cardano has going for it is its initiatives in Africa and central Asia, parts of the world that haven’t had good access to financial services. The gap between early adopters and early majority is going to be smaller there. In the developed world, yes, the transition is going to be a lot harder.
Returning to The Gorilla Game, the books talks about “knocking down bowling pins” as the pathway across the chasm. ie: solving problems in a succession of niche areas not served, or served as well, by existing systems. Solve enough problems in enough niches, you’ll have achieved adoption by an early majority.
What are those niches now? Uh … up here in my ivory tower I can’t see that stuff down on the ground very well.
1 Like
Sometimes communities focus too much on mass adoption and forget the small incremental steps that lead to it. For example, allowing micro-loans in Africa strikes me as one small but extremely important step toward further adoption.
1 Like