EMURGO: What Are We Doing Globally Outside of Asia to Drive Cardano ADA Adoption?

As the official commercial arm focused on driving the global adoption of Cardano and bring value to ADA holders, EMURGO has placed a high strategic importance on having an international vision. The Cardano community is certainly global in nature and definitely wouldn’t be the strong project it is today without the efforts and interests of Cardano community members from markets all over the world.

Headquartered in Singapore with global operations staff in Tokyo, Japan and a founding Japanese heritage, EMURGO has a strong network foundation in Asia. With that in mind, EMURGO has also recognized the importance of expanding awareness and real blockchain engagement in markets outside of Asia to eventually build a more robust and diverse Cardano ecosystem.

To achieve this focus, EMURGO has four core business units that are operating simultaneously in various international regional markets: tailored systems development, education & academy, investment & acceleration, and advisory services.

Thus, EMURGO has already actively put a strategic focus in place to push forward brand awareness of Cardano and eventual adoption of Cardano as the protocol of choice in markets outside of Asia. The following in no particular order, highlights EMURGO’s active plan in motion to drive awareness and real blockchain engagement in these markets.

Launched New York-based dLab/EMURGO Blockchain Accelerator

Firstly, EMURGO launched our dLab/EMURGO blockchain accelerator and new office studio to support aspiring blockchain entrepreneurs, in February 2019 in the heart of New York City. dLab/EMURGO has enabled EMURGO to incubate and accelerate quality blockchain projects with real use cases showing synergies with Cardano. These projects receive world class mentoring from EMURGO’s CTO Nicolas Arqueros and R&D Engineering Lead Sebastien Guillemot, among our other in-house tech experts at EMURGO and SOSV.

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