Cardano Enterprise Adoption: Production Ticketing Platform — Sellout × Anvil

Author: Anvil Development Agency, Inc. + Sellout
Governance Action Type: Treasury Withdrawal
Requested: ₳4,969,231 (~$1,093,231 USD at $0.22/ADA) · Duration: 8 months
Administrator: Intersect (budget administrator, by prior agreement)

Hellllllllo Cardano Forum. This is Cash, most of you know me from Cardano X (formerly Twitter). I am coming to you today with our updated proposal we are taking live to the treasury. We received a lot of positive feedback through the Intersect process and feel like we have the opportunity to get across the finish line. Please consider a YES vote for our proposal. We are available to answer any and all feedback/questions. Thank you for your time!

What this is

This withdrawal funds Phase 2 of a production, Cardano-native ticketing platform operated by Sellout and built by Anvil. Phase 1 — on-chain event creation, CIP-68 ticket minting, transfers, and attendance verification — is already live on Cardano mainnet, funded entirely by Sellout (over $130k invested), with no prior Cardano funding.

Sellout is a real, operating business: 200,000+ registered users, 250,000+ tickets issued, 350+ events a year. The anchor deployment is the contracted Yellowstone Club 2026 concert series (lineup includes Noah Kahan, Sting, Weezer, The Black Crows, Mumford & Sons, Dierks Bentley, The B52s) — $5.88M in 2025 historical revenue, projecting $6M+ on-chain in 2026, with ticket prices from $400 to $8,000.

What Phase 2 delivers

  • A secondary marketplace with on-chain royalty enforcement
  • Anti-scalping controls configurable per event (DID/SSI-compatible identity-binding, not centralized KYC)
  • Custodial wallet onboarding for Sellout’s 200,000+ existing users (Cardano made invisible to Web2 users)
  • Organizer tools for resale config, on-chain lifecycle data, and royalty management
  • An independent third-party security audit
  • A public launch campaign (agency-run, plus NIVA / INTIX / Pollstar Live! activations)

Value back to the Treasury

This isn’t a one-way grant. Through a new operating entity, we commit to a revenue-share repayment: 25% of all fees flow back to the Cardano Treasury until the Treasury’s contribution ($1,093,231) is repaid in full, then a smaller permanent 5% continues. Repayment progress is reported publicly each quarter. Plus the ~3% contingency (136,363 ADA) is returned to the Treasury if unused.

Why it matters for Cardano

A 200,000-user Web2 business is migrating core operations to Cardano — every ticket a CIP-68 NFT, every transfer/resale/royalty/check-in a transaction. Year-one targets: 75,000+ NFT tickets, 150,000+ on-chain interactions, 20,000+ new wallets. Real businesses, real revenue, real on-chain demand — directly aligned with the Cardano 2030 Vision (Pillars 2 & 5).

Accountability

Funds are milestone-gated (no delivery, no payment), administered by Intersect via the Sundae Labs TRSC/PSSC framework with independent oversight, an independent third-party audit, and public quarterly reporting. Full Article IV constitutionality disclosures are in the proposal.

Read the full proposal

We’ll be active in the thread to answer questions from DReps and the community. Thank you for reading and for any feedback. :folded_hands:

-Cash

3 Likes

Thanks for the post. Quick question on the audit, do you already know which firm is doing it and whether the report will be published afterward?

1 Like