All delegations no matter how big or small are the same and can be seen as “free money”. The delegator decides what is important for them and based on that selects a pool to delegate to. for example delegating 100k ada to a pool that supports street dogs could be someone’s motive. And that is fine right?
Cf and iohk also have ada. It’s their ada and they can decide what is important for them and how to delegate it. Apparently iohk likes to delegate to small pools with a mission they like. Cf has somewhat different requirements. My point is that everybody no matter how big or small is allowed to decide how their ada is delegated.
Of course as a community we can sound our opinion and try to move things but in the end everybody decides for them selves. Even whales like iohk and cf.
As an example we have just started a group for SPO’s with less than 1m to come together and collaborate:
There are also a lot of scammers on YouTube trying to make people send them ada saying they will send back double. As a community we educate people so they recognize scam and fraudulent behavior. So these kind of marketing is no different. The delegator has a responsibility to think and judge and we the community can help them. But that is that.