Official Cardano Partner, EMURGO, was offered a great opportunity to present EMURGO’s strategic branding and digital marketing efforts thus far to drive the adoption of Cardano and bring value to ADA holders at the recent Seattle Devcon Blockchain Conference 2019 in Washington.
Seattle Devcon Blockchain Conference was an all-day digital asset & blockchain event that was held on June 29th, 2019. It brought together more than 50 influential speakers from tech, blockchain, and academia to speak in front of business leaders, developers, university students, and the general public. The event is an annual blockchain gathering for the US Northwest region with over 400 attendees from around the globe.
At this year’s event, there were two distinct stages: BUIDL and Industry.
The BUIDL stage focused on the technical aspects of blockchain technology with workshops and talks. It was ideal for developers and executives interested in the latest in blockchain technology development including digital identity, staking, internet of blockchains, decentralized finance, privacy, and other interesting topics.
The Industry stage welcomed broad discussions and talks about blockchain implementation across various industries & potential/real use cases. It was geared for blockchain professionals & those wanting to learn about the macro basics surrounding blockchain technology.
The following is an overview of the event and the contents of Keisha’s presentation outlining EMURGO’s global digital media marketing strategy and tips to market to a crypto community.
EMURGO’s Global Digital Media Manager Keisha, and Social Media Manager Zach, attended the conference on behalf of EMURGO to speak about EMURGO’s strong global digital marketing efforts. Keisha gave a speech entitled “ How to Market to a Crypto Community: An EMURGO/Cardano Case Study ” that highlighted her top 3 tips behind EMURGO’s successful digital marketing strategies dedicated to driving the adoption of Cardano and bringing value to ADA holders. Keisha remarked:
“In giving my tips on how to market to a crypto community, I wanted to highlight the nuances of blockchain and crypto marketing. It really is different from traditional marketing and there are specific strategies that work well when promoting Cardano online! It was also my way of shamelessly plugging in a lot of active Cardano community members because they are that awesome!”
