Same as Coinbase being the “custodian” of IOG’s ADA holdings. Coinbase doesn’t OWN the ADA but they keep guard of it. CF was meant to operate for the welfare of the system like its guardian, but they don’t own nor control it.
Again, very “centralized”, misleading phrasing. The community are not “CF’s partners”, we are “Cardano’s community” (Or maybe they just mean Emurgo and IOHK, that wouldn’t surprise me).
Most likely IOG and Emurgo.
I don’t know that they have really.
I think what they meant by this is: McCann have assessed Cardano as a platform for societal and economic change, and are pushing for brand and marketing in that direction.
TBH, I personally haven’t formed a concrete opinion yet on the rebrand. I’ve only seen the new website a couple days ago.
I'm starting to like the typeface and the blue, white, red, dots motif, still eh on the website though.