Marketing DRep - Individual - Introduction

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drep15dhxmqgz80u27n92lwmscgu38ddygvtvhwm7gzx50yxevakp3qh

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Introduce Yourself:

Username: Sequoia (Quoia75)

Governance Beliefs:
The old fictions that moved the world are no longer relevant.” If Cardano is to be a ecosystem truly governed by its community, I want to do what’s possible to encourage equitable participation and diffuse imbalances of power so that a greater diversity of voices can be represented.

Motivation:
As a DRep I aim to represent the interest of community stakeholders who are concerned with:

  • Strengthening Cardano’s brand
  • Attracting new users to the chain
  • Supporting inclusion and participation by all members of the Cardano community
  • Diverting part of Cardano’s treasury toward supporting smart marketing initiatives

After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed.

Qualifications:
I’m a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.

Identity Verification:
https://www.linkedin.com/in/funnelamp/
https://funnelamp.com/cardano/

Communication
(bring to my attention any governance actions you think are relevant to this profile):
sequoia (@) funnelamp (DOT) com

Network:
Intersect MBO

Payment Address:
addr1q9q4jgz4gj9w6gmlg58xu0s5n06zdmx2wlzuws407nah44mw39eqd3leysssdfkdd7jswwpmp0zzr6lj8ch9tnzgp0zsc2n69c

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Thank you @Quoia75 for signing up as a DRep and for sharing your motivation with the Community.
Wishing you all the best on this exciting journey :raised_hands:

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Thank you Denny!

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Hello! I’ve initiated a poll on Tempo.vote:

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Sharing my most recent governance action below

2025-02-06, 05:40 PM
Cardano Constitution to Replace the Interim Constitution
Vote: YES
Rationale: None given

=========================

2025-02-14, 12:11 PM
Decrease Treasury Tax from 20% to 10%
Vote: NO
Rationale: I’m voting NO on this. Here is my rationale: On its surface, this proposal sounds appealing as it will lead to an increase in staking rewards. Unfortunately, I also view this as a shortsighted reach for immediate enrichment that shortchanges the long-term goal of building out an attractive ecosystem that “earns” increased staking rewards via increased liquidity and use.

The timing of this governance action is also inauspicious: the budget has not been ratified yet and therefore there is no compelling data to determine if taking this action is actually warranted and that it won’t have a detrimental effect on Cardano’s ability to continue to grow and develop. Lastly, proposing to halve the tax is more than ambitious. It would have been more appealing to propose a smaller reduction, for example, 3% or even 5% vs 10%.

Thanks for sharing your reasoning mate. As a DRep, yet to vote, I am very careful with this GA as it could make or break the ecosystem. Immediately my discoveries and learnings are convincingly satisfactory, my vote will be registered and rationale shared.

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