Why it matters
Builder adoption drives ecosystem growth, which in turn drives demand for ada, sustaining the treasury. Every tool that lowers the barrier to building on Cardano or raises the security standard for deployed applications makes the entire network more valuable.
How Do We Make Cardano Great Again?
First, we need to recognize the problem. The main issues are the number of transactions, fees, and active addresses — these are the key metrics that capital follows.
How do we solve that?
A combination of education and marketing.
We need high-quality content — from ELI5 explanations to regularly updated video courses — teaching how to build on Cardano to solve real problems in each country. For example, in Brazil, one of the main sectors is agriculture, so we should focus on how Cardano can solve integrity and reliability issues in that space.
Education alone won’t solve the problem — we also need impact, and only strong marketing can provide that. This includes YouTube ads, scholarships for students at top universities working on real-world solutions, and sponsoring Web3 educational YouTubers. We need to raise the level of education around Cardano.
Why does this solve the problem?
High-quality education + strong marketing → more developers solving real problems → more on-chain usage → greater adoption → more capital flowing into ADA → increased treasury value → and the cycle repeats.