Cardano brand’s role in driving adoption and real-world use cases
The Cardano Foundation appointed McCann Dublin as the brand strategy and design agency for the Cardano brand reappraisal. This mandate marks an important milestone for the project, and for the Cardano Foundation. The Foundation hopes to deliver value amid growing demand for blockchain solutions through reappraising the brand, as well as enhancing the position of Cardano as a world’s leading blockchain platform.
Brand identity plays a critical role in Cardano’s market position. One of the main objectives is to increase our appeal to a wide range of groups and to improve engagement with non-specialist audiences: from developers to investors and from academics to corporates. The goal of the brand reappraisal is to identify fragmented audiences and find a common thread that unites them.
In 2019, the Cardano Foundation also established the Global PR, Communications and Marketing function and brought Bakyt Azimkanov aboard to join the Executive team and promoted Ye Ji Kim.
@Bakyt_CF Azimkanov, Global Director of PR, Communications and Marketing, explains the importance of brand and how it will contribute towards adoption and real-world use cases of Cardano in 2020.
Watch the Cardano Foundation: 2019 in review in full here.