I recently had the pleasure of attending the Nordic Blockchain conference in Copenhagen.
The conference was a great opportunity to meet people from all over the world who are interested in blockchain technology.
One of the things that struck me most about the conference was how well-known the Cardano ecosystem is. I spoke with many people who didn’t have any ADA in their wallets, but they were still very interested in what Cardano is building. They asked me questions about Voltaire, CIP-1694, Charles Hoskinson, even Hosky!, and other aspects of the ecosystem.
However, one question that almost everyone had was, “When are you going to build for people who are not already inside the ecosystem?”
This mindset was also evident among the panel participants and speakers at the conference. Only one person barely mentioned Cardano mid-sentence on stage, and the other speakers focused on Bitcoin, Ethereum, CBDCs, and stablecoins.
So, what did I do to raise awareness about Cardano? I simply asked people what types of services they used and wanted to see. Then, I pointed them in the right direction and gave them contact information for people involved in those projects.
I think that the Cardano community needs to be more proactive in attending multichain events. We should rent booths, talk about our technology, and connect our resources with others. Building for an already existing ecosystem is fine and well, but adoption does not come from the inside.