Charles & ETC?

Just watching this vid here, and it made me think about Charles and what he is up to…

The vid is titles Hoskinson “leader” of Etherium Classic.

I understand that IOHK is a crypto creation company, and if I understand correctly ETC has hired Charles to take over as boss of ETC…??? Something like this???

Is this weird?
I thought ADA was in direct competition with ETH so why suddenly now Charles has taken over as the boss of ETH1.0?
Conflict of interest??

OK… this is from May 2017