The Growth & Marketing Committee (GMC) is pleased to present results from its first ecosystem-wide marketing survey, a snapshot of how builders, founders, and advocates see Cardano’s current positioning and future priorities.
The findings highlight calls for greater alignment, support for builders, and renewed focus on DeFi liquidity and storytelling as we head toward the 2026 budget cycle. This work marks the first step toward a Marketing White Paper for 2026, aligning short-term activity with Cardano’s longer-term 2030 vision.
View the survey results: GMC Cardano - Ecosystem Growth & Marketing Insights (Public)
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I appreciate and welcome that the survey was carried out, and I don’t want to sound ungrateful, but: 1) if it is about how marketing can evolve, the plurality of voices is good, but why not talk with journalists, marketers, public relations specialists, and communication professionals? 2) According to the results, we remain endogamic: we keep asking and talking to ourselves. 3) Before thinking about expanding, requesting, or changing the 2026 budget, I would build an audience map to give real support to the data you collected. 4) We invest to speak to builders — for what exactly? To developers from other chains so they come? To those who are already here so they don’t leave? To those who are here just to flatter their ego? 5) If we attract devs from other chains, which I don’t see as negative, they will apply and compete with the devs already in Cardano for PC funds or treasury funds. Therefore, we increase marketing spend to increase exposure to treasury withdrawals. 6) How do we strengthen the projects that already exist? 7) Why is it that at no point is speaking with communication professionals considered? I insist: I am happy that you have taken this step, but in my opinion the focus is still wrong — especially when seeing that “more than 10%” consider that a “wise investment” is using more than 20% of the treasury.
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