IOHK Announcement: Cardano’s collaboration with New Balance

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We’ve been looking forward to sharing more news with you this week about Cardano’s exciting collaboration with New Balance. Well, after an event in LA on Thursday evening, we can announce that New Balance has teamed up with IOHK to create NB Realchain: a pilot authentication system aimed at protecting the authenticity of its collector’s edition shoes.

NB Realchain lets each customer log their purchase on the Cardano blockchain. Verification on the system means that all goods sold, even those coming from a third party, can be digitally proven to be authentic.

This is an exciting and important collaboration. Bringing blockchain technology to global brands and mainstream retailers is a big step for decentralized technologies.

IOHK’s collaboration with New Balance is the first commercial deployment of its blockchain. A successful pilot for NB Realchain shows how the global retail industry can make use of distributed systems.

Keep an eye on the IOHK blog after the weekend next week for more information on the project.

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Check out the New Balance app in the app store. Cool!