I very much believe in ADA,  Cardano, and a long term investor… I am guilty of not using my ADA to help the community. I want to learn:
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Best resources to choose a pool and find out what their purpose and plan? 
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Strategy: Is it better to spread my ADA around various pools or find one that I believe in? What resources to use to research? 
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Do you need to have a technical background to have a pool… I have a partner that is a software developer and we would like to collaborate. 
Thanks!
             
            
              
              
              
            
            
           
          
            
            
              Hello,
Welcome on board! Glad to see that every day new people start to believe and invest in Cardano!
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on https://adafolio.com/, pooltool.io, adapools.org  u can find pools sorted by category/goals/mission driven 
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I believe in first option, but for the moment you need to create a new wallet for each pool u wanna to delegate (a little bit hard); but soon a multipool delegation will be available and then will be very easy to delegate from one wallet to multi pools 
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Not special knowledges are required in order to operate a pool but of course u need to have some basic linux knowledge 
Cheers,