Consensus 2018 and Cardano presence?

English General Discussions
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Consensus 2018 blockchain is running in May, this is part of their description…

“CoinDesk is proud to present our 4th annual blockchain technology summit, May 14-16, 2018 at the New York Hilton Midtown. Consensus 2018 will feature 250+ speakers and 4,000+ attendees from the leading industry startups, investors, financial institutions, enterprise tech leaders, and academic and policy groups who are building the foundations of the blockchain and digital currency economy”.

I know it’s been reported that CH has aired his frustration at the lack of coverage Cardano has been given by CoinDesk, however, this summit is quite an event and and I don’t see any Cardano presence there. I don’t know if there’re any plans to sponsor or Speak but I’d have thought this is exactly the type of event and the right time to be involved.

Cardano is arguably the best blockchain project out there but if there’s no presence then no one will know.

Take a look at the link and click on the sponsors and speakers tabs.

I’d be interested to know your thoughts.

https://www.coindesk.com/events/consensus-2018/

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Coindesk will continue to try to ignore Cardano — until they can’t.

I think that given their blatant disregard for Cardano, that if we see Coindesk acknowledge Cardano at all… then that will signal a change in how strong Cardano will have become, because it can no longer be ignored.

I wouldn’t worry.

Coindesk might be considered a good source of “news” for people who live and breathe crypto. However, they still need to get people to click on their links and that usually requires sensationalized news. They are going to print stuff that people will click on, like hacks, rumors, FUD, etc. Cardano, being so straight-laced doesn’t really have any news which can be sensationalized — which I think is good.

However, for the masses, I would venture none of them have even heard of Coindesk – even if they have heard of Bitcoin. When cryptocurrency is an everyday topic for Bloomberg, etc. then you will see them talk about top ten coins. Currently, they mostly focus on Bitcoin, Ethereum, and Ripple currently, I think it’s only a matter of time…

I think we tend to forget that we are still very, very early adopters to the cryptocurrency space. I believe the most recent data was that 8% of Americans have bought cryptocurrency.

However, that survey was only ~2000 people, which is a very small sample size. If I had to hazard a guess, I think that the actual percentage is probably much lower. I’d say < 5%.

As for Cardano and Charles Hoskinson… I think they will eventually forgive Coindesk for their lack of coverage of Cardano during its “early years”.

Forgive… but never forget.

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250+ speakers and 4,000+ attendees from the leading industry startups, investors, financial institutions, enterprise tech leaders, and academic and policy groups who are building the foundations of the blockchain and digital currency economy”… this is why Cardano should be involved. It goes beyond the CH/CD politics

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If Cardano is not there, then I will not be attending.

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I understand your concern given that Consensus is a considered a big crypto conference. There are many who believe that this conference is one of the reasons for price pumps during the month of May. Who knows, they may even be right. Also, there is a lot speculation that institutional investors will be using Consensus this year to figure out which cryptos to invest in for 2018.

However, at this stage in the game for Cardano, there is no real need for them to spend $50-100k or whatever to get their name out there. All this would do would cause some short term hype and pump the price a little for a very little while. It has been a top ten crypto for a long time. I’m sure institutional investors have heard of it, whether they want to or not. Additionally, institutional investors will not be impressed by a dog and pony show. They won’t just ignore a cryptocurrency because it hasn’t been given media coverage. They are emotionless and only care about money. They will do mountains of their own research. If they really want to invest in a particular crypto, they will schedule their own individual meetings with the heads of the cryptos they want to invest in.

It’s kind of like this:

RDJ
RDJ.jpg500×566 76.2 KB

Cardano is kind of like RDJ. The people that matter know of it.

Additionally, the fact that Charles was not asked to speak at Consensus speaks volumes about the fact that Coindesk is basically ignoring them. There are likely people in their “list of speakers” who paid Coindesk in order to speak. I think Charles would never pay or be paid in order to speak at a conference. In addition, he would likely only speak if invited to do so.

Long story short, the people that matter will have heard of Cardano already whether they want to or not.

When Cardano is ready to show the world what it can do — then I believe that the marketing team will be fired up and ready to go.

Just my two lovelaces.

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CH confirmed just that in a tweet a few days ago.
Mar26

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Thanks for your thoughts, that’s what I asked for. I agree that now isn’t the time for aggressive marketing, I believe that would be counterproductive. The time for that is when there’s more to offer.

I’d still be happier if there was some presence even if it was just a small logo being shown.

I hope they have their strategy right with this, things are moving extremely fast in this market.

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Personally I hope Cardano is just like a Big Elephant in the Room at Consensus 2018. I like to think that it will be seen as such by some of the projects that will be there.

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:grinning: I hadn’t the thought about it that way, let’s hope :+1:

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Big wig: Hey, why isn’t Cardano here? Isn’t it a 3rd gen blockchain? Top ten market cap?

Consensus: Umm, well, you see…

Big wig: Wait, why isn’t Vitalik speaking? Isn’t he the face of Ethereum? #2 market cap?

Consensus: Umm yea, about that…

Big wig: I see. What about Charlie Lee from Litecoin?

Consensus: Um yea, well…

Big wig: Who IS here?

I didn’t see Vitalik (ETH), Charles (ADA), or Charlie Lee (LTC) on their list of speakers. Dan Larimer (EOS) isn’t there either. I don’t see anyone from NEO or IOTA either.

Jed McCaleb (XLM) will be there speaking for Stellar. Ripple (XRP) is a pretty big sponsor of the conference, but Ripple has always been very aggressive with its marketing.

So then, of the top ten coins, the only speaker is Stellar (XLM) and the only sponsor is Ripple (XRP). Correct me if I’m wrong, but that’s what I’ve gathered from their list so far.

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Right on the money.
There is plenty of Bitcoin representation too.

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Yes you’re right and sponsors?