I’ve just finished listening into the most recent episode of The Mainstream Podcast and wanted to share a condensed summary of the journey.
Dan and Theo are our guides, as we embark on a trip to Sri Lanka. Here, we explore the market potential and the importance of trust and relationships with special guest Asela Withanaarachchi Head of Sri Lanka Operations.
They dive into the challenges faced by small-scale tea producers and how blockchain solutions empower them, ensuring transparency and ethical practices.
Supply chains undergo a revolution, embracing transparency and revealing gaps in traditional value chains. On-chain traceability enhances quality assurance, boosting consumer confidence.
Bridging the blockchain UX gap becomes crucial, simplifying blockchain for mainstream adoption and enhancing user experience.
zenGate’s advantage lies in its choice of Sri Lanka and vision for pioneering real-world asset adoption.
The importance of designing for all users and demystifying blockchain while balancing accessibility is emphasized.
Platform adoption and education focus on onboarding producers without overwhelming them with technicalities, validating businesses, facilitating payments, and encouraging FDA approval for export.
We revisit the transformation of supply chains with blockchain technology, transitioning to digital platforms, and daily usage and engagement on the platform.
Expansion plans include exploring opportunities in different commodities, expanding into new regions, and strategies for entering new markets.
Future developments entail expanding into trade DeFi and new regions, exploring opportunities in Turkey’s hazelnut and almond market, and assessing benefits for producers.
Looking ahead, expectations for future platform improvements and plans for operations, learning, and growth are discussed.
Check out the full episode: https://tinyurl.com/bdhz6drv