Cardano should sponsor youtubers to create tutorials to Defi Cardano
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For roughly 6 years in my observation the Cardano content creation space has been financially supported by market forces themselves. This is roughly decentralised because of the number of unrelated competitors in content creation: though it still depends on centralised systems like YouTube: who effectively pays Cardano content publishers for any videos that they produce in proportion to the demand of people searching for videos on subjects like Cardano DeFi.
Another incentive from Cardano as a whole would be stake pool delegation: in the impact of the protocol rewards & incentives upon the real world of marketing. For much of this several-year period, instructional videos on Cardano subjects generally came from stake pool operators who began & ended these videos with (often heavy handed) suggestions to delegate to their stake pool. Some of the earliest & most profitable pools built their delegation this way, and the profits from these arrangements were extraordinary by most content creators’ standards.
Finally we have the Cardano Foundation (not “Cardano”, which is not an organisation) sponsoring the Ambassador programme itself, which by my reckoning consists mainly of content creators (plus a lesser number of moderators, plus some technically oriented people like me). dApps and DeFi are among the many subjects these Ambassadors write about, and the small monthly stipend for active members of that programme would also qualify as “sponsorship”.
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the problem is retire money of stake to defi is something that isn’t natural, SPO don’t want that, the original responsability to create videos is from dapps, but they don’t do this. And Cardano need more TVL right now.
And the thing is staking is so easy and secury, this is why not only build Defi structure and good apy is enough to draw general users, you need more, you need explain in a easy way how can they gain better returns and why is more safe, they need to have confidence on cardano smart contracts is so more deterministic and safe than EVM smart contracts, and show click by click exactly path the users need to do and every risk involved.
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my thing is Cardano is taking the path to “they will not use defi so bring bitcoin defi to solve” but they neither pass the path that general users can learn and stay more confident to put their money on defi, this is what I think.
I’m not against bitcoin defi, but BTC is like ADA, holders want to put them in a secury enclave, so many hacking news, you really need put a whiteboard and design exactly why they can get more yield and the show the right strategies to achieve that goal.
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As the administrator of the Cardano Ambassador Program, and someone who has been directly involved in restructuring and managing it over the past two years, I would like to provide some context regarding the content creators.
Over the last two years we have worked extensively on diagnosing structural issues, simplifying the reward model, improving accountability, and shifting the focus from activity-based rewards to impact-based contributions.
Program it is not structured to sponsor influencers for promotional or price-driven content. The model focuses on measurable ecosystem impact such as education, technical contributions, governance engagement, meetups, and community growth. The goal is not just YouTube content, but a broader focus on education and community growth, this goes beyond just content, but also academic research, business development among other topics.
More broadly, in a decentralized and permissionless ecosystem, creators (and projects in general) building real value should aim to be self-sustainable. Treasury or program funds, in my view, are best used to bootstrap new ideas, experiments, or public goods rather than indefinitely sustain personal media operations. Long-term sustainability should ideally come from the value creators generate for their audience and the ecosystem.
Market conditions across the industry have been challenging. As liquidity cycles evolve, interest and opportunities typically return organically. Impact-driven creators who provide real value tend to adapt and grow in those conditions without relying structurally on treasury support.
This is my personal perspective, informed by the operational work we have done to make the program more transparent, impact-focused, and sustainable.
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I understand what you are saying and in normal conditions I agree. but why blockchains in your origin need federative infrastructure of nodes? because you need create an green envairoment to kicking off, and maybe centralization of content created by ambassadors, yes principal when this content is about tutorials about how to use dapps and anything general users could use.
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