What prevents big-corp from owning all stake pools?

I’m new to cardano but I’m extremly interested in learning all about it!
I just viewed a video talking about how stake-pools sizes are moderated to avoid any one big pool from gaining a majority. After reach x amount of ‘stakes’ (?) the pool the total reward per lovelace declines.

My question is: what prevents companies like google from just creating a billion different stake pools, all at lowest possible fee (because of economies of scale), and promoting whatever pool is not “full” at the moment?

It seems to have the same centralization problem as bitcoin, just a little bit more tedious…

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