I think this is a much more complex subject.
There is generally very little awareness & publicity for Cardano even in the crypto media, but not to speak about the non-crypto media.
Such content is capable of, breaking walls & raising a media buzz beyond the traditional crypto Community, which might generate additional quality content created by various prominent media outlets (such as a 3 pager in Wired magazine).
To raise the awareness about Cardano, the revolution, the vision, the journey, the unique & differentiating capabilities is important.
You want peope to hear & learn about it and possibly engage in various ways.
Some might just become passionate and join the Community, bring their creativity, network & intelligence with themselves.
Others might see this as a great opportunity and be attracted to learn developing in Plutus / Marlowe and build any DAPP on the Platform or run a staking pool operations.
You might even have people realize what Cardano is capable to solve any specific problem, challenge they are currently dealing with and let these peope reach out for a Cardano Use Case implementation.
Or you might reach decision makers who would change their perspective and add Cardano as a potential scenario on their candidate list.
Generally speaking the more people who speak & think about it as the first scalable, interoperable, secure & sustainable public Blockchain the better.
As an added value it may significantly boost the social media channel subscriptions for Cardano to allow for further contacts & impressions.
Timing is important and I believe once the staking & Smart contracts capabilities are out is a good momentum. However to trigger such creative / artistic content in end of this year, you need easily 3-6 months to give enough time for inspiration, development & refinement.
So to put it straight the idea would be to attract people who may flourish the Cardano ecosystem and not simply a new population of ADA holders.
But you have to wrap the Cardano message into some very powerful, engaging & differentiating content (suggested anthem from a top DJ) otherwise it won’t break those walls currently surrounding Cardano, and even higher ones the entire crypto domain.