People could first buy ADA in 2017 when the bull market was just peaking. Cardano is actually a few years older than that, and the project’s roots go back to 2014/2015. However, what is particularly important is the year when the blockchain was launched, which is 2017. Cardano survived the crypto-winter and is now in its second bear market. We are in 2023, so Cardano has been around for more than 5 full years. If you look at the projects in the top 10 between 2017 and 2023, you will see that only 4 projects have remained in the top 10. Bitcoin, Ethereum, Ripple, and Cardano. It is very likely that Cardano will be around for at least another 5 years and if it manages to stay relevant and ideally in the top 10, its lifespan will be counted in decades.
Cardano has a strong community, which is a necessary prerequisite for success alongside technology. The Cardano brand is very popular, even more so than Bitcoin. However, the Lindy effect of Bitcoin and Cardano is very similar and both projects have almost the same chance of survival. The real rivals are gold, fiat currencies, and the financial system, whose Lindy effect is in the thousands of years.