Cardano will be successful if people use it. For that to happen, they need to know it exists and that they have the option. Brand awareness and the emotions associated with it are an important part of adoption. The cryptocurrency industry is big. There are literally hundreds of other brands besides Bitcoin and Ethereum that everyone has heard of at least once. LunarCrush is tracking social engagement in the cryptocurrency industry and we can see how the Cardano brand fares against other projects.
TLDR
Interest in Cardano has increased significantly since 2019. It is now growing very slowly in a bear market and is starting to slowly grow in the last few months probably due to DeFi summer.
This article was prepared by Cardanians with support from Cexplorer.
Read the article: https://cexplorer.io/article/how-many-people-are-interested-in-cardano-on-social-media