So, I am almost old enough to retire and have no background in I.T., so does that make me one of the ‘common people’ you refer you? 
I managed quite well to buy ADA on an exchange, download and buy wallets.
Don’t underestimate the common people, we are all the same and all capable, that’s the beauty of the philosophy behind Cryptocurrencies, especially Cardano.
We simply have to show them why and how!
My view is that it needs to be professional and business like and published only after the Cardano, IOHK and Emurgo teams have edited and approved, or it won’t be taken seriously by the financial, and business professionals, nor the general public and you will be limiting your market.
Start script ideas … Go for it …
- Explain why Cardano and ADA.
there are many quotes from Charles that can be used here. - then add simple explanations on how to buy, invest, about wallets, stay safe … I liked the recent infographics in the post by IOHK-Laurie
Cardano Rust & CLI wallet infographic
Think how you can put a script around this and what other infographics you may like to see as a part of it.
Just a thought!