@Risus76, from this direct quote from the website it seems that the whole reward will go toward the development: “When you nominate Fractalide’s stake pool to vote for you, all earnings, after server costs, go into development of Fractalide’s open source dapp browser"
UPD: turns out I was wrong on this one ^ See comments below 
This is what known as a “donation pool”. Possibility of having and creating those were discussed some long time ago. A “standard” (in a user perspective) pool is one that gets all the reward for each user, then subtracts a percentage for its own services and then gives the rest to the stakeholder user. A “donation” pool is one where the subtracted percentage is 100%
The logic is the same as you would just send your own ADA, received from a standard pool, as a donation to a company, but the difference is that it’s much simpler for a user, since he does not have to manage any regular donations manually. Additionally, many users may consider that there’s no point in donating, for example, 0.01 ADA per month, but if a few thousand users delegate a small stake to a donation pool, and each stake only gives 0.01 ADA - they sum up to a decent number.
Some discussed use-cases for a donation pool were like: a developers company that uses all rewards to develop something for an ecosystem, or a charity organisation that uses all rewards to fund its activity, or a non-profit that uses all rewards to promote Cardano and educate people, etc. Basically any company, that would normally ask people for donations, can run a node and claim the whole reward or it’s major part as a donation. This way users not only support this organisation, but also support the network by funding an additional node. Like a “quid pro quo” between the community and the organisation 
Of course, such a pool or organisation would have to provide the double amount of transparency, compared to a “standard” pool, because not only they have to show that they pool is operating as claimed, but also they have to demonstrate that donations are really used as intended.
But generally, for all stakeholders, it might be a nice idea to delegate some part of their stake to such pools. Not only it helps the network (if nodes are operated well, of course), but also might help the organisation. So if you like their goals - that’s a nice way to organise a donating process.