Project Renovare concludes with website refresh for the Cardano Foundation
(Written by @ElliotHill of the Cardano Foundation)
The Cardano Foundation is pleased to reveal our new website and our reappraised brand positioning, which will define our communications strategy as we enter the smart contract phase.
Those of you who joined us for the Cardano Virtual Summit 2020 may have had the opportunity to watch our brand story film.
Like the new www.Cardano.org website, our brand refresh is the result of months of careful research and collaboration with our valued Cardano ambassadors, the Marketing team at IOHK, and the experts at McCann Dublin.
The Cardano Foundation’s original brand identity has remained consistent since our inception, so why was a brand refresh necessary and timely?
@rdlrt (Priyank Desai), Cardano Ambassador in Australia, shared:
“Cardano has transitioned from a federated era to a much more decentralized era, which means there will be a lot more community involvement and a lot more collaboration, requiring coordination across many different resources. It is more vital than ever to make sure that important information can be navigated to easily, with an intuitive and uniform way to align the community and developers. This makes it a prime time for a refresh of the Cardano Foundation’s website.”
As the Cardano protocol reaches a turning point in its development, so too has the scope of the Cardano Foundation evolved organically to reflect a new blockchain-complete era and encompass Cardano’s ambitious milestones.
As a result, we needed to communicate the Cardano Foundation’s position as a custodian and catalyst for the financial and social operating system of the future in a new and novel way.
Our organizational identity refresh—one of the Project Renovare deliverables—represents much more than simply an updated look for our online presence. It will also steer the Cardano Foundation’s external communications and shape our role within the wider Cardano community for years to come.
We have also taken the opportunity to reiterate our core missions for the Cardano Foundation, which include shaping legislation and commercial standards, growing the global Cardano community, ensuring stakeholder accountability, facilitating partnerships, and of course, driving the adoption of the Cardano protocol.
With more businesses, governments, and public institutions than ever before planning to integrate distributed ledger technology into their infrastructure, it is vital that both Cardano and the Cardano Foundation brand become synonymous with innovation, tenacity, and progress.
Please take the time to explore our updated website, familiarize yourself with the Cardano Foundation’s core missions, and discover the many possibilities which are now being implemented through the Cardano protocol.
About the Cardano Foundation: The Cardano Foundation is an independent Swiss standards body that oversees and supervises the advancement of Cardano and its ecosystem. The Foundation’s core focus is in developing a Cardano adoption strategy through to integration and execution, to enable fast-track value creation for inclusive and equitable growth. As the legal custodian of the protocol and the owner of the Cardano brand, the Foundation works to drive adoption and partnerships, grow the wider blockchain community, shape legislation, and commercial standards, and ensure stakeholder accountability. Find out more: www.CardanoFoundation.org