(Written by @Bakyt_CF, Global Director of PR and Communications, Cardano Foundation)
We are pleased to announce the launch of the new Cardano website! The new look Cardano.org is one of the deliverables of Project Renovare, the brand reappraisal exercise commissioned by the Cardano Foundation, ahead of the smart contracts rollout later this year.
After months of research, experimenting and testing, hard work and enthusiasm from everyone involved – Cardano Ambassadors, Cardano Foundation, the IOHK marketing team, McCann Dublin – we are keen for you to visit the new Cardano website. It will certainly evolve further and improve with time, with more languages added later.
The reappraised brand identity was applied to the new website and you will notice the refreshed color palette, typography, visuals and better navigation. The refreshed brand was also applied in all of the Cardano Virtual Summit: Shelley Edition collaterals, registration page and the digital ‘venue’. In short, we have started gradually rolling out the reappraised brand across the board.
Our main objective for the website redesign was to create a more intuitive, user-centric and easy to navigate resource for all things Cardano. Most importantly, we have brought previously scattered Cardano-related sources under one domain – thus, created a single source of truth for Cardano. We wanted to ensure it was easier to learn about Cardano, locate key information and find the most-needed resources for audiences both familiar with and new to Cardano.
The new Cardano.org has information organized by audience categories, applications, case studies, and showcases news and updates from all ecosystem members that you should not miss.
Please visit our new website, to explore what is there and to keep up to date on the latest Cardano news. We hope you like it. Let us know your thoughts…
P.S.: The Cardano Foundation’s new website is next in line to be revealed…
About the Cardano Foundation: The Cardano Foundation is an independent standards body that oversees and supervises the advancement of Cardano and its ecosystem. As the legal custodian of the protocol and the owner of the Cardano brand, it works to drive adoption and partnerships, grow the community, shape legislation and commercial standards, and ensure stakeholder accountability. The Foundation’s most crucial responsibility is driving adoption and implementing ideas on the Cardano platform. The Foundation is committed to working with key industries, contributing to the advancement of the technology and driving adoption with other systems. The Foundation contributes to the conversation and perception of blockchain, focusing on legislation, integration, awareness, and education – to ensure that blockchain can be accessed and understood by all. Find out more: www.CardanoFoundation.org