Stake Pool Marketing

I found a SPOs marketing document just before Christmas which was very informative but didn’t save a link at the time. I’ve had a look through but I now cant find it…
Does anyone recognise the article or have any documents relating to a SPO marketing plan. It’d be greatly appreciated.
We’re doing ok, just want to make sure we’re covering all the bases…

Is this what you are after —>

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Thank you @map84. I don’t think this is the one I had seen previously but will certainly have a read.
Thanks again for your help