I agree with Jeremy on this one.
BTC makes it extremely easy for us. Tx fees and confirmation times are just the start.
That’s one reason to advocate ADA/ € or $ pairs.
But on topic:
Which amount will be invested into ADA depending on the type of investor.
Every investor who is in the crypto sphere for at least a month will see your point: cheap alts.
There are those who are greedy (trying to ride the wave up till the last end) and those who are smart (sell now after x% up) and those who are more swing traders/hodlers.
The last group will see bargains and are looking for a nice entry point (ie. now)
The second group will buy rather sooner than later
The first group will be late to the party
All groups have a certain amount of money where the second and last will be a bigger inflow than outflow from the start. For the first group its undecided, it hinges on the timing.
Which of those groups will go for ADA?
The herde group (first) will probably not return to ADA because there are no seemingly short term quick gains.
The second group will probably return to ADA with a percentage of their money to hold a specific time.
The third group is already looking at ADA because of the potential of great upward gains in the end.
Now to bring it all together: How can we target them?
The first group was maybe with us on the day of extreme gains (probably late to the party). They don’t care about the technology (assumption), and want the money of trading. Question is, do we want them? Are we gonna market them with promises of deadlines etc other than the IOHK is doing now?
The second and third group, knows the tech and wants the release of the deliverables according to schedule. No additional marketing required.
Final words: I don’t think we need extra marketing / communication other than we are having now. We don’t want the daytraders / hit and run investors. We want the long run type of persons who will not talk negatively when the coins doesn’t “moon” in 3 days, not demand explanations when things are taking a while because they have to be stable and thoroughly tested.
Our time is every day, spread awareness, talk about the tech and the team and let people become invested into the idea/vision and not only into the percentage gains.