Respectfully, I disagree with many of the above comments about marketing. First I’d say that Marketing and Sales are very different. Second, never before, in the history of communication, has self-promotion been so cheap. Finally, almost all of us are here (as investors or just community observers) because we were exposed to the Cardano project somewhere. Raise your hand if this was on the Internet.
There are over 1500 crypto-coins being actively traded, and only a handful of them have “a product”. In fact, only a handful even have an outside partnership or contract in hand with a Promise of a Product. Many are totally without merit.
Yet here we are, with one of the most outstanding technical development teams in the Crypto space, with one of the most promising and transparent projects, and it is struggling to find new buyers. At some point you have to ask Why.
My comments are constructive criticism. I am heavily invested in Ada, and am one of the lucky people who purchased at a very early stage. If I just wanted to make a quick buck, I would have done that long ago (or now for that matter). (So don’t take this the wrong way)
It is my opinion that the Cardano team needs to develop an improved approach to “getting their message out there”. Self-promotion. Marketing. This is not the same thing as selling a product to someone. Charles’ whiteboard video was an eye-opener, fantastic, but it cannot be a stand-alone act. We are encouraged to have meet-ups, as if promoting a grass-roots effort is “enough” if the project has merit. Meanwhile, why do we have to Dig for information about what Emurgo is up to, contracts that have been signed, what’s on the horizon, etc? Come on, this is already More than what Most Crypto Projects have accomplished. Please, Cardano Team, take your marketing seriously. This information needs to be promoted. Without new investors, without fueling excitement about the potential of your work, there is Very Little incentive for people to pay attention to an asset that is declining relative to BTC (and LTC, and ETH, and Monero, etc). Remember, this can All Go To Zero rather quickly.