Yea, that’s the other part of it. Where would you release it such that it would be seen. That’s really why you need CF/IOHK/Emurgo on board. Because if you do it right, they will amplify it.
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I think both sides here are correct. There is some gradient in the middle that would be workable in getting traction.
We’ve posed the goal and then the barriers in front of it. Attention applied to it can solve it. I think possibly smaller scale spots on popular traffic sights on the net would be a starting point. Another tactic could be promoting PSAs on projects we are working on (may not work if there’s financial gain for Cardano). Good will, attn to public issues.
After all, “Being well thought of” is a result of effective marketing . Some where in the middle of this is a useful approach.
Something said is better then nothing.
The only way for $ to flow in is by communicating and solving a real problem. People need to know it, otherwise we don’t ‘exist’ to them, while XRP and DASH, (etc) DO exist to them.
Because Someone told them about them.
It’s a workable proposition, not perfect, or ideal. Workable. If you promote (put something out, people will come in.
We are an intelligent, diverse group. We won’t lie or communicate ineffectively. We need an increase in interest. We are right to want that. The Super Bowl might be the wrong first step cost-wise.
What would it cost to produce something like the XRP, DASH or HYPERLEDGER FABRIC ads that you can find on line? That might be a first step.
Obviously everything runs through Cardano/IOHK. This could be a nice little creative project.
The cost is subjective. It’s relative. I can use a template and make something super high speed. Who will see it? Where will it post? It’s a holistic type of thing involving public affairs or public relations people, communication specialists… owners… you name it. I could produce something and absorb any costs personally for very little. It truly is a matter of who is behind you. If they promote what you produce, than the analytics will come, if that’s what you’re after. People will see it.
I produce a product for the Air Force. I post it on my personal Facebook account. It get’s one like and both my parents share it, so that’s two shares. It goes up on work sites and BOOM! 3k shares! It’s all about who amplifies it.
I’m a schmuck by myself.
Well, I think it would be better marketing if these 5.5M$ (peanuts?) are spend for getting the African coffee farmer project running and let the media report about it.
Or, another (foolish) idea: If you use 5.5M$ to market buy ADA, it will shoot to 10$ probably and Cardano will be in all media around the globe. Just tell me before so I can create a sell limit at 9,50$ 
I think the best you can achieve with an ad is to make people curious. Then they will search for more information and will find out that Cardano is still a Formula 1 car without wheels.
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Right. Same with me. And the complete absence of creating hype. They just do their job and they do it right. Success will follow and it will be much more enduring than when hyping a not existent or not-yet-ready product.
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Charles has clearly said that there won´t be such mainstream marketing for Cardano.
The product have to sell itself with it´s unique features & characteristics.
And eventually it´s not really Cardano as an infrastructure that brings the unique End User experience to channel into marketing, but the DAPPS running on top of it. So we need a very rich DAPPS Ecosystem and win development studios to chose this platform. Then they will market whatever DAPPS they have built.
I think what will still happen is more marketing in the Development Community.
This of course doesn´t mean we should not as a Community Project finance such a campaign.
Hopefully if ADA goes to couple of USD one day, then we can “easily” finance something from the treasury.
In the meantime I would simply encourage the Community to perform some guerilla marketing that´s very cheap and efficient.
At 3:33 with a Cardano parachute ? 
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There’s a product now: Ada. Buying Ada is being part of a movement away fro the old, corrupt beyond repair fiat system. It’s also a hedge against the upcoming recession. You and I and all of us at this forum have purchased, and continue to purchase this product. To say there’s nothing to market right now is missing the point of marketing.
As far as the commercial, the Super Bowl was just aiming high. However, I do feel strongly about the effectiveness of the commercial. If one is ever made, I hope it’s this one.
We’re on it.
No girls in bikinis though.
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I can see your point, I have attention on the adoption curve, (which it appears that we are behind), though our predecessors have less advanced tech. If ‘the field’ (or public) gets used to a less superior product, then will they just find it ‘easier’ to stay the same/stay with what they know now.
With BTC, they’ll build around it. With competing brands, I’m not sure if getting out there with your idea now is worse.
Good point.
Good thinking, no bikinis at all!
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That’s what the Cardano Logo is made for. 
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“Hyping” is not the same as marketing. And there is a product - we purchased and hold ADA, did we not?
Isn’t the marketing of investments highly regulated?
I have no idea.
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Oh man, that’s how you sell with girls in bikinis
Looking forward to see what you Guys are up to!