Hi everyone. I would like to open a conversation about marketing.
I get the feeling that the community is chomping at the bit to get some promotion going, as the perception is that the Cardano foundation has been spinning it’s wheels for some time and now needs to catch up.
First of all I’m going to suggest that if you’re interested in getting involved with the marketing of Cardano, that you watch the documentary “Art and Copy.” It’s a great study on some of the most effective advertising campaigns of all time.
An effective advertisement reaches people at a deep, subconscious level. Social trends originate from a type of collective consciousness. So what problem is blockchain technology addressing within today’s collective consciousness?
I would offer that the issue is one of TRUST. We have lost trust in the banks (dare I say the entire economic system?), with governments, with the legal system, with social media.
This is really big.
Blockchain certainly holds the potential to overhaul these massive, outdated systems of order. These systems, due mainly to the inherent flaws of the human ego, have failed. They have failed and we have lost TRUST in, well people in general.
I think we market Cardano as a system that can rebuild the TRUST that we have lost in all of these other systems.