I’m new to the community as well, and I’m still working out how to navigate these pages.
If you’re pretty new to the cryptosphere and want to store your ADA I suggest the Yoroi Wallet, as it’s light and easy to navigate and has a good UX. For ADA I use Deadalus and Yoroi, but for the majority purchases I used Coinbase, the Exodus Wallet for storage because you own your private keys, it’s extremely simple to use, it’s got relatively high-quality tokens listed and a brilliant interface.
What stands out for me about ADA. Personally, I believe its greatly undervalued meaning there’s lots of room for growth, the Cardano seems to really take their time to ensure quality and base their decisions on peer-reviewed scientific research. I think this puts them in good sted in the future as academics can only quote peer-reviewed papers, this means in the future Cardano will be well established in the field of higher education.
Other than that, ADA and the Cardano is much more advance it terms of potential utility, speed, security, and if things go to plan it has the potential to be one of the most successful technological and blockchain projects.
Good luck, I hope this helps