one word “interledger”
they are working with W3C who have already accepted and are integrating the protocol into w3c standards, it is one of the most active projects in W3C
what does this mean? well the interledger payment protocol will be integrated in next gen browsers so payments via the web will be open to all forms of payment be it paypal, wire transfers, bitcoin and xrp.
So yes, it benefits all cryptocurrencies massively but here is the thing, XRP - who created the protocol, are going to be first to market, they already have an alliance with youtube and twitch, content creators can now accept payments in XRP instead of trying to fund through ad revenue
this is a big deal, services like patreon/etc with their 15-25% cuts are going to be replaced and crypto is going to dominate micro transactions due to transaction fees, watch a video, read an article, heres 0.3 XRP and bam your consuming premium content and the value goes straight to the content creator, no middle man
the protocol/standard already looks well advanced at w3c, browsers are usually slow to adopt new standards but with how significant this tech is it could might be done very quickly. I suspect the longer this takes the less the competitive advantage XRP have… but that might not even matter as they are offering this tech via browser extensions already
I guess it all comes down to how successful xrp are into convincing content creators to urge their subscribers on the system and therefore xrp, but it is important to note that plenty of large content creators are already being deplatformed, could you imagine what would happen to xrp if say alex jones urged his users to support him through such a medium?
i don’t own any xrp, or any crypto currency for that matter, but i can see why xrp is popular