Like it or not, English is now the language of the world.
Yoroi incredibly uses 4 vowels in a 5 letter word. To make it worse, the “R” is trilled. Most English speakers have no idea how to pronounce it. When people can’t pronounce or have difficulty in pronouncing a word, they avoid it.
Like it or not, marketing and hype are a part of the crypto space. The best project doesn’t always win. Sometimes the best marketing does.
The good news is that we know Cardano is the best project in the space. Now we just need the same level of marketing to promote it.
I’ve attached two articles on the importance of alliteration in marketing and branding.
Two words; META MASK. It flows off of the tongue and is pleasing to say and hear. It sticks in the mind.
DeFi adoption depends on a browser based wallet like Meta Mask and our wallet. Yoroi will be integral to Cardano and DeFi adoption and while such a simple issue is seemingly insignificant, it is actually crucial.
You can have a million dollar sports car but without a $5 spark plug, it isn’t going anywhere. This isn’t to say that Cardano will not be successful if the Yoroi wallet name isn’t changed, just that it is important to focus on details that have a much larger impact than you realize and in this competitive crypto space, we need every little edge we can get.
One of the most recent studies, published in the July 2008 issue of Psychological Science, showed that it did not matter if the words were read aloud to highlight the sounds or if they were read silently; the effect was still the same.
“The results demonstrate alliteration only works as a tool for memory when the alliterative sounds are similar,” reads one article, showing it is the repeated sounds that aid memory strength. “The results of all three experiments underscore the interaction between alliteration and memory. In each of the experiments, participants in the same-alliteration condition were able to recall the most from the literature they read.”
If you agree that the name should be changed to something that has better marketability, click the Like button.