I agree on offering some shorter videos, great idea.
If the goal is to reach a broader audience … shorter, well produced, engaging videos would do well. That is, engaging to those who aren’t as knowledgeable of cryptocurrencies. And short enough for the average ADHD riddled, caffeine/adderall ingesting, social media addicted individual.
Perhaps a channel devoted to such videos – a Cardano specific channel, as opposed to an IOHK channel, would be an appropriate way to introduce these videos without compromising the content that has already been (and would continue to be) released on the IOHK channel. And it would be of benefit to release regularly, on a schedule.
I also think it would be of value to reach out to established Youtubers who cover cryptocurrencies, and engage them via remote interviews, and/or by inviting them to come and meet the team, to ask questions, and ultimately to show off, and discuss, Cardano with their subscriber base. There are a growing number of youtubers who people seem to trust, and look to for guidance as they enter the world of cryptocurrencies, usually with knowledge of bitcoin and nothing else.