A have several questions on this…
This is not based on ADA. This is an ERC-20 ICO. Are there definitive plans to migrate to Cardano?
Why not just wait until Cardano is ready for smart contracts?
Who is EmurgoHK and how do they differ from Emurgo?
Who is EmurgoHK?
https://medium.com/emurgohk/how-to-get-on-the-cardano-kevm-testnet-835009fa2c8d
According to the blog:
Emurgo’s Blockchain Accelerator in Hong Kong - we are friends of entrepreneurs and teams to build world-changing DApps on the Cardano protocol.
I asked the same on their facebook page (EmurgoHK) and received this answer now:
„We announced the joint venture several months ago and have offered updates on a regular basis since.
Since IronX is a joint venture, the main marketing comes from then directly.
Thank you for your enquirer.“