I think this is an interesting position to be in, and I’ve shifted my stance as I read more and think more about it.
In the end, you market a service or product. To consumers, that’s what you market, by showing how useful and valuable it will be for them to have it
We don’t quite have that yet. What we have is amazing ‘partial products’.
What we have is a superior team, superior ingredients/components and arguably a superior recipe (or process). It’s hard to sell ‘what you are ‘going to have’ (in the future).
This is our market place now. What could and should be talked about is what is the problem and why do they (the consumer) need it (our solution to it).
It’s too technical for the lay person, as it’s a systematic problem (that imho) most don’t understand the causes of.
You can market solutions when ppl understand the problem and feel that something should be done about it.
It’s all about ‘who’ is your audience now . I think it’s selling the concept to supporters ,participants and investors. I think that’s where we are.
The enthusiasm is correct. Knowing where we are in that cycle is key to success.
It’s easy to take for granted we already understand about what we are doing here. No one has to sell me on this idea.
But, that’s not the vast majority. They don’t have this understanding and that’s the product we need to get = the masses understanding this situation correctly and why what we are doing is correct.
That’s my 2 cents.